Vendor Bootcamp

I had the pleasure of working with Brooke Taylor, Founder of Personified Co. on branding and bringing her vision to life for Vendor Bootcamp. Vendor Bootcamp is a 2-day workshop to help vendors and manufacturers unlock their hospitality industry potential. It is where you come to level up in hospitality; to get the insight and strategy you’ve been missing.

The brand icon originated from using a ‘V’ and repeating it in a circle to form a spark or star shape. This symbolizes a roundtable representing the idea of sharing knowledge. It’s a beacon, light that guides the way and ignites the attendees journey providing guidance to navigate within the hospitality industry. The bright orange color resonates with a feeling of optimism, mirroring our audiences outlook on their future business goals. The brand font communicates confidence. It is sophisticated and stable, but at closer observation it has playful, almost quirky features to it — making the brand feel approachable with an almost boutique feel it it with the lockup being set in all caps.