Fuel For Soccer

Fuel For Soccer is a startup with a noble mission: to educate athletes of all ages on the importance of their diet, how to make healthful eating decisions and how to combine these two aspects of athletics to raise their performance levels. I worked closely with the Fuel For Soccer team to develop a brand visual identity that brought to life the brand values and appealed to their target audience.

The brand icon represents the Fuel For Soccer brand in a simplistic and powerful way. The soccer ball is a classic icon that visually communicates soccer with just a glance, while the leaf/droplet shape represents the nutrition/diet aspect of Fuel For Soccer. The crown visually represents the culmination or completion of a players soccer ability through a healthy and informed diet. The brand color uses green — a staple color used to highlight a healthy or ‘green’ diet and reminiscent of the grass on which soccer is played.