Daily’s Cocktails

Daily’s Cocktails produces cocktail mixers for bars and restaurants, and ready-to-drink frozen pouches known for quality taste and flavor variety. The 50+ year old brand needed a refreshed digital brand presence that was fun, cool, bold and energetic. We needed to drive awareness for Daily’s Ready-To-Drink frozen cocktails which faced an increasingly competitive market. Targeting four unique audiences, we created a cohesive content mix across web, social and digital to help make every sip feel like a tropical trip. We also developed a summer-long promotion to introduce and promote the brands newest product Daily’s Poptails.

We designed eye-catching digital content that leaned heavily into the products tropical packaging mixed with a more retro, nostalgic style. Bold, bright colors and patterned backgrounds created a visual social presence that was both cool and fun. Our Poptails Snap Lens ended up being a featured case study for Snapchat, beating the benchmark by 15%, with both brand awareness and action intent performing above the category norm at 2x and 3x higher, respectively.

Creative Director: Ed Adams Creative Copywriter: Katie Oldenburg
In-House: Revolution Digital