Emergen-C

Most known for helping fight off sick days, Emergen-C set out to make their Vitamin C-packed pouches an immune booster for every day. The 360° “Emerge Your Best” campaign was created to help promote everyday immune health, push new product innovations and emphasize total wellness.

We needed to transform the brand to a wellness brand for everyday. The campaign set out to remind consumers about Emergen-C’s everyday immune support properties and lean into new product innovations to underscore the brands dedication to total wellness. We designed a series of digital and social content focused on wellness trends like mindfulness, habit stacking, and meditation in order to reach our target audience and quickly capture their attention.

From concept to final creation, I was involved every step of the way including brainstorming, storyboards, selecting and purchasing the wardrobe/props, directing the photoshoots, and editing the final animations. Additionally, we created custom shot product focused content that inserted Emergen-C into everyday scenes that were relatable to our target audience to keep Emergen-C top of mind.

Creative Director: Ed Adams Creative Copywriter: Katie Oldenburg In-House: Revolution Digital